Farmers in Kericho County have been urged to embrace dairy farming as a sustainable avenue for increasing milk production and improving household incomes.
The call was made during the launch of a new milk outlet by the Kabianga Farmers' Co-operative Society (KFCS) in Kericho Town, a move expected to enhance market access and boost the dairy value chain in the region.
Speaking at the event, the County Executive Committee Member (CECM) for Trade, Industrialization, Tourism, and Wildlife, John Cheruiyot, emphasized the County government's commitment to supporting farmers through training, access to markets, and improved infrastructure.
Cheruiyot noted that dairy farming presents a key opportunity for smallholder farmers to attain economic stability while contributing to food security. "I encourage our farmers to join co-operative societies such as KFCS so that they can benefit from collective bargaining power and access essential services such as quality animal feeds, veterinary care, and milk cooling facilities.