Dentsu is supporting a new generation of creators with an opportunity to gain much-needed skills to enter the creator economy and maximise their income.  "Kenya is home to some of the most innovative and talented creators, whose passion and ingenuity inspire the world.

At dentsu, we are immensely proud to launch a school dedicated to empowering these extraordinary individuals, providing them with the skills and resources they need to shine even brighter.

This initiative not only opens doors to new opportunities but also connects them with the biggest brands in the country, ensuring their creativity reaches its fullest potential.

The future is bright, and it's being shaped by the amazing talent rising from Kenya," says Samantha Kipury, Co-CEO of Dentsu Kenya.   In the era of the side hustle and remote work, a new generation of workforce trailblazers has emerged in the form of digital content creators, aka influencers.