The Kenya Private Sector Alliance (KEPSA) in partnership with TWIVA, an influencer-powered digital social commerce platform, and the Challenge Fund for Youth Employment (CFYE) have launched the third cohort of the "Twende Digital Program" to support Small and Medium Enterprises (SMEs) in making bold strides towards digital transformation and youth empowerment.
Speaking at the launch, the Deputy Chief Executive Officer (CEO) and Director of Ajira Digital Project and Youth Employment at KEPSA, Dr.
Ehud Gachugu, emphasized the potential of the youth dominated population and Kenya's reputation as Africa's 'Silicon Savannah'.
He urged the private sector to be proactive in job creation as he reiterated KEPSA's goal in supporting 200,000 SMEs by 2027. "This program aims to address key challenges like market access, financing, and digital adaptation," highlighted Dr.
