When Joel Jackson, a British national, set foot in rural Kenya in 2008 while working with a micro-forestry social enterprise, he did not expect to come up with the idea of starting the first Kenyan company to design and build vehicles from scratch.
What began for Jackson as a sojourn in rural economic development evolved into the formation of Mobius Motors, Kenya's pioneer company in the mass production and sale of locally engineered vehicles.
Detailing his journey to founding Mobius, Jackson stated that while working in Western Kenya, he noticed that many people, especially in rural areas, struggled with poor road infrastructure and a lack of affordable vehicles.
The available cars were either too expensive (imported models) or not suited to rough terrain, with low ground clearance and high maintenance costs.
