The Global Alliance for Improved Nutrition (GAIN) and partners have launched a regional competition inviting innovative solutions for enhancing the nutritional value of food.

Dubbed "The Fortify Forward Innovation Challenge 2025", applications from entrepreneurs and startups, researchers and academics, innovators, Small and Medium-sized Enterprises (SMEs), food producers and suppliers (including farmers, millers, and processors) are being urged to apply.

The application window is open until March 28, 2025, for submission of entries of innovative solutions that improve access to essential vitamins and minerals through either large-scale industrial food fortification or nutrient-enriched crops (bio fortification and its related processes).

GAIN's Executive Director, Lawrence Haddad, said the competition will be done through fortification and also improve nutrition interventions across entire food systems in Kenya and seven other countries in East and West Africa. "Fortify Forward Innovation Challenge, seeks scalable and sustainable innovations related to fortification of foods that reach vulnerable populations," he said, considering malnutrition has been a major public health challenge in Kenya, like many parts of the continent, mostly among children.