The Government of Kenya and the Government of Serbia have agreed to develop a Memorandum of Understanding (MoU) to facilitate exchange programs aimed at fostering talent development, talent scouting, and socio-economic growth in youth affairs, the creative economy, and sports.

The agreement was reached during high-level bilateral talks between Kenya's Cabinet Secretary (CS) for Youth Affairs, Creative Economy, and Sports, Salim Mvurya, and the Ambassador Extraordinary and Plenipotentiary of the Republic of Serbia to Kenya, Danijela Cubrilo, in an engagement which underscored the mutual benefits both nations stand to gain by leveraging each other's strengths, particularly in the sports and creative sectors.

Speaking during the meeting, CS Mvurya emphasized Kenya's eagerness to expand cooperation in sports, particularly through joint training programs, talent scouting, and friendly competitions which will expand sporting collaboration. "We want to explore opportunities for twinning sporting activities such as football, basketball, volleyball, and watersports, allowing Serbian athletes to experience high-altitude training and friendly matches in Kenya, and vice versa," stated Mvurya.

The CS reiterated that Kenya, renowned for its dominance in long-distance running, presents a unique training environment that Serbian athletes could benefit from, particularly through exposure to high-altitude conditions.