The National Council of Churches of Kenya (NCCK) has urged the County and National governments to regulate the advertisement of unhealthy foods, especially those targeted towards children in the media and other public advertisement platforms.
In a statement on Thursday, March 27, Bishop Emmanuel Chemengich, the Chairman of NCCK North Rift Region, said that the government should block the placement of advertisements for unhealthy foods near schools or during hours when children are likely to be consuming media.
Additionally, the chairman further said that the government should also ban the use of child-like characters in advertisements of unhealthy foods, those containing high levels of sugar, salt and saturated fats.
The bishop asserted that shielding children from these foods will be fundamental in protecting the country's future generations from Non-Communicable Diseases(NCDs).
