Nakuru County Government and Safaricom are jointly working on a program to support investments in technology towards enhancing the creative sector and the arts.

The partnership seeks to provide critical digital infrastructure and incentives to facilitate the creation of digital platforms and tools that artists and creatives can use to produce, distribute, and monetize their work globally.

County Secretary and Head of Public Service, Dr Samuel Mwaura, said the partnership was geared towards promoting initiatives to support tech-based education and training programs that equip creatives with the skills needed to leverage new technologies and establishment of innovation hubs and incubators.

According Dr Mwaura, the initiative will not only be designed to elevate the creative economy but also drive job creation, cultural exchange, and national economic growth.