In the world of politics, a first lady's image is often scrutinised as much as her husband's policies.

This is especially true in Africa, where first ladies wield soft power through their style choices, merging tradition with modernity and using fashion as a tool for diplomacy, empowerment, and cultural pride.

Whether through their embrace of African fabrics, their selection of local designers, or their carefully curated wardrobes that blend contemporary fashion with heritage, these women make statements without speaking a word.

Across Africa, first ladies have embraced traditional fabrics such as Ankara, Kitenge, Aso Oke and Shweshwe to assert national identity and promote local industries.