The media serves as a platform for farmers to tell their stories, experiences and challenges, making their voices to be heard, thus transforming the food system and security in the country.
Agriculture Principal Secretary (PS) Kipronoh Ronoh has stated that the government wants the media to focus on stories about farmers and the overall agricultural sector in a bid to raise awareness about the critical role the sector plays in the Kenyan economy.
Ronoh noted that the agricultural sector contributes 21 percent of Kenya's GDP and employs over 40 percent of the population, highlighting its critical role in the country's economic food system transformation.
Moreover, the PS said the media plays a vital role in reporting farmer's stories by providing a platform to share their experiences, challenges and successes, ultimately contributing to the development of the key sector and the well-being of farming communities.
