If you're struggling with shrinkage the minute you step outside, you're not alone.

Cold, rainy weather can be very unforgiving to 4C hair.

The drop in temperature, increased humidity and constant exposure to dampness can wreak havoc on moisture retention, making it even more challenging to maintain softness, manageability and overall hair health.

For professional women who rely on a polished, put-together look as part of their daily aesthetic, keeping natural coils well-moisturised through these seasonal shifts is crucial. 4C hair, with its tight curl pattern and natural fragility, is more susceptible to dryness than any other hair type.