Various stakeholders have come up with an initiative to brand Kenyan tea based on its geographical identity with a target to hit a broader market.
The initiative, dubbed Geographical Indications (GIs) and spearheaded by the French Embassy, Equity Bank, and Murang'a County government will see tea be branded according to the area it was produced.
The GI links the product's quality and reputation to its specific geographical origin, protecting its origin and enhancing the perceived value.
On Monday, a team from the French Embassy led by Ambassador Arnaud Suquet, officers from Equity Bank, and officials from the Murang'a County government visited the 10 tea factories in Murang'a County to assess and inspect the processing of tea in readiness to implement the GIs initiative.
