At a busy corner of Kericho town, near the Kiprugut Chumo Stadium, the rhythmic sound of a machete slicing through thick sugarcane draws a steady stream of customers eager to enjoy the finger-licking slices sold by Fred Osiro from his wheelbarrow.

The 35-year-old sugarcane seller's simple trade has grown into a thriving business and become a symbol of resilience and daily survival in the streets of Kericho.

His sugarcane slices are a favorite among passersby due to his cleanliness and friendly demeanor.

Speaking exclusively to Kenya News Agency, Osiro shared that he sets up his makeshift stall early each morning at around 6:30 a.m.