The government, through the Ministry of Agriculture, has directed tea factories to immediately stop working with an international 'ethical' tea labeling company organisation that brands most of Kenya's tea destined for export.

According to the Guardian, Agriculture Principal Secretary Paul Ronoh signed the memo directing tea factories to stop working with the Rainforest Alliance over the costs involved in securing the ethical label, asserting that it does not add up for farmers.

The non-profit organisation is one of the world's most recognisable certification schemes, with its green frog seal on food packaging a sign that consumers "can feel confident that these products support a better world".

Additionally, the global non-profit organisation works to promote sustainable agriculture, forestry, and responsible business practices.