The head of the creative economy, Dennis Itumbi, has revealed the government's plan to introduce TikTok monetisation in Kenya.
Speaking on Monday night during the memorial service for comedian Mr KK Mwenyewe, Itumbi stated that the government would engage with TikTok Global to address concerns raised by content creators in Kenya.
He added that if the platform failed to meet their demands, Kenya would consider launching its own TikTok-adjacent paid platform.
To achieve this, however, he emphasised the need for unity and for presenting the appeal to the social media giant collectively.
