Content creators have suffered a major blow after the High Court declined to suspend the government's controversial ban on online alcohol advertising and influencer marketing.

The ruling delivered on Tuesday means the policy, introduced under the National Policy for Prevention, Management and Control of Alcohol, Drugs and Substance Abuse (2025), will remain in effect.

This as a petition filed by two content creators, Fidel Shammah Omusula and Brian Muthengi Kimanzi, proceeds to a full hearing on October 6.

In an urgent application, Omusula and Kimanzi had sought interim conservatory orders to halt implementation of Clause 6.5.2 of the policy.