Once again, the Kenyan government is selling hope in a glittering package with the launch of the National Youth Opportunities Towards Advancement (NYOTA) Programme.
On paper, NYOTA appears to be a well-intentioned youth empowerment initiative.
With promises of business support grants, on-the-job stipends, and savings incentives, the programme claims to address the economic challenges facing young Kenyans.
But scratch beneath the surface, and a familiar script reveals itself.