TikTok officially launched the 'TikTok for Artists' platform on Wednesday, August 27, in Kenya, following its global launch in June.
The new platform will only be available to musicians with verified artist accounts, as it is designed to provide them with the tools to track their performance.
Most notably, it will include daily-updated dashboards and comprehensive analytics that will help them understand their music performance, audience, and fan engagement on TikTok.
This is set to help them promote their work and drive success both on and off the platform.
