President William Ruto on Wednesday, September 3 announced the formation of a technical committee to coordinate collaboration between the government, the Football Kenya Federation (FKF), and the private sector. Speaking at a breakfast meeting at State House, Ruto revealed that the committee would be responsible for managing the sponsorship of athletes, branding leagues, and coordinating advertisements for sporting events.
The Head of State said that the country was rich in sporting talent, but this potential had hardly ever been exploited, hence the need for a technical committee. "This committee will help streamline the sports sector to encourage the private sector to fully participate and contribute both ideas and finances," Ruto said. "We must make it win-win.
If it is not win-win, it is not sustainable." President William Ruto and FKF President Hussein Mohammed during a breakfast meeting on Wednesday, September 3, 2025.
PCS The President admitted that while the government remained committed to investing in sports infrastructure including stadia, grassroots, academies and national tournaments, solely investing in all these projects was not feasible, hence the need to involve private partners. The newly-formed committee will be tasked with creating a clear framework for private sector investment and tackling long-standing obstacles which have hindered sports development in the country. The President also appeared to subtly fault previous regimes in Kenya's sporting sector, noting the suspension of the country from international football in 2022 and the mismanagement of the Sports Fund which was at one point diverted to non-sports related projects. "We've turned a corner.
