Tharaka Nithi Governor Muthomi Njuki has urged farmers in the county to embrace the National Agricultural Value Chain Development Project (NAVCDP), emphasising its potential to transform agriculture and improve livelihoods.

Addressing farmers during the NAVCDP official launch at his residence in Ruguri on Thursday, Igambang'ombe Sub-County, Governor Njuki presented a cheques of Sh 15 million to support the programme, reaffirming his administration's commitment to strengthening the agricultural sector. "Agriculture is the backbone of Tharaka Nithi, and this programme will help farmers access better markets, financial support, and modern farming technologies.

I urge all farmers to take full advantage of this opportunity," Njuki emphasized.

The governor further announced that 80,000 small-scale farmers in the county will be empowered to transition from subsistence to commercial farming through the NAVCDP initiative. "For years, our farmers have struggled with small-scale farming for survival, but the time has come to move beyond subsistence.