Kenya's Permanent Representative, United National Environment Programme (UNEP) and United Nations Office Nairobi (UNON), Ababu Namwamba has called on Kenyans to embrace traditional fetes to rejuvenate and preserve culture.

Namwamba noted that cultural festivals were powerful platforms for preserving traditions, strengthening social ties, and empowering future generations and expressed concern that Kenyan cultural heritage has been one of the most neglected and eroded over the years.

The Ambassador indicated that though Kenya is a diverse country with over 40-odd ethnic groups, each with its own unique cultural practices, beliefs, and values, the majority of the communities, he added, do not retain traditions as modernity sweeps across the nation.

Namwamba who was chief guest at the inaugural Mulembe Cultural Festival observed that such a diverse population makes Kenya unique and striking and should be one of the many attractions and strengths for the country.