The government of Kenya and the United States will co-host a groundbreaking Creative Economy Conference later this year, uniting industry leaders, artists, and policymakers from both nations.
The event aims to foster talent development and drive innovation across the creative sectors, including film, music, and digital arts, with the goal of enhancing economic opportunities for creatives.
The initiative follows bilateral discussions between President William Ruto and United States (US) officials during his state visit to Atlanta last year.
The Cabinet Secretary (CS) for Youth Affairs, Creative Economy, and Sports, Salim Mvurya, highlighted the government's commitment to strengthening the creative economy as a means of empowering young people. "We are focused on empowering creatives economically and providing opportunities that inspire growth," stated Mvurya, noting that the conference will offer a platform for Kenyan and American creatives to exchange ideas, build partnerships, and develop sustainable careers.