Kericho County is set to launch a bold initiative aimed at transforming 'Mursik', the iconic Kipsigis fermented milk, into a symbol of the region's cultural identity and a key driver of economic growth.
Spearheaded by the Natural Products Industrialization (NPI) and the Indigenous Knowledge Innovation Bank, this initiative seeks to preserve and promote the unique cultural heritage of the Kipsigis people while creating sustainable economic opportunities.
Speaking at the Scaling Projects from Culture to Trade Forum, Judith Chirchir, the County Executive Committee Member (CECM) for Education, Culture, Libraries, and Social Services, detailed the plan that will elevate 'Mursik' beyond its role as a local tradition drink whose goal is to position it as a globally recognized cultural product, strengthening Kericho's economic foundation while fostering pride in its indigenous heritage. "We want to elevate 'Mursik' as the signature drink of Kericho, transforming it into a product that represents not only our culture but also our economic potential.
Through this initiative, we are ensuring that the Kipsigis cultural assets, including 'Mursik', tea, and coffee, can thrive both locally and in international markets," Chirchir explained.
