The government has intensified its call to young Kenyans to register for the National Youth Opportunities Towards Advancement (NYOTA) programme ahead of the fast-approaching application deadline on April 30, 2025.
The government is further urging the youth to seize this critical opportunity to benefit from government-funded start-up capital, technical and life skills training, structured mentorship, and access to employment and entrepreneurship pathways designed to empower vulnerable youth and transform their economic prospects across the country.
Speaking during a sensitization forum held at Matobo Primary School grounds in Kericho, Acting Senior Enterprise Development Officer at the Micro and Small Enterprises Authority (MSEA) Michelle Aburili urged youth in the region to take advantage of the NYOTA programme and register without delay emphasizing that the programme offers not only seed capital to fund start-ups but also access to vital skills, mentorship, and business development services aimed at empowering the next generation of entrepreneurs.
Aburili explained that the NYOTA programme is a flagship initiative of the Government of Kenya, supported by the World Bank, and targets youth aged between 18 and 29, with an upper age limit of 35 for Persons with Disabilities. "It is specifically tailored for individuals who have completed up to Form Four education and are currently unemployed, underemployed, or engaged in low-income activities.
