The Sauti Cooperative Society (SACCO) has launched an aggressive recruitment drive to boost membership, which has drastically dwindled due to the massive retirement of civil servants who form the bulk of shareholders.
The Sacco Chairman, Elly Ndwiga, expressed fears that the general membership was currently below the set targets, prompting the urgency to formulate a marketing department to raise member numbers by targeting the youthful employees.
He said the Sacco also intends to diversify recruitment to include both the private and informal sectors as well as retention of retirees for the uptake of various products on offer.
Ndwiga also assured members that the society was opening up avenues to exploit her products by introducing collaterals to complement requirements for guarantors, which has been a major impediment to loan seekers in the jua kali sectors.
